LafargeHolcim Bangladesh launches new cement brand ‘Supercrete Plus’

LafargeHolcim has launched “Supercrete Plus,” a new cement brand with enhanced strength capability.

This premium product by the company is the country’s first fair-face cement with 15-20 percent enhanced early strength compared to any other Portland Composite Cement (PCC) coupled with Concrete Porosity Reduction (CPR), according to a press release.

A product unveiling ceremony was held at a city hotel on Sunday where Rajesh Surana, CEO of LHBL joined virtually and unveiled the new product.

Dr Raquib Ahsan, professor, department of civil engineering, BUET and internationally acclaimed architect Professor Rafiq Azam presented the keynote during the launching event, where more than 200 distributors, prominent structural engineers, and architects from different parts of the country were present.

During the launching ceremony, the CEO of LHBL said, “Supercrete Plus is an unparalleled sustainable and innovative solution for the Bangladesh market and fair face construction as it maintains a certain sense of beauty without any modification after natural shaping.” Fair-faced concrete has an unpretentious, natural, and calm appearance. Its innate weight and elegance are incomparable. We are confident that customers will like the new innovative construction solution that comes with strength and durability.”

Gazi Mahfuzur Rahman, sales and marketing director; Asif Bhuiyan, chief corporate affairs officer and HR director; Mohammad Iqbal Chowdhury, chief financial officer; and Lakmal Suranjan Fonseka, procurement and logistics director of LafargeHolcim Bangladesh were also present among other high officials during the launching ceremony.