Coca-Cola unveils ’Chutirdine Shera Shaade’ campaign

Coca-Cola Bangladesh has unveiled a new campaign with the theme “Chutirdine Shera Shaade” that underlines the importance of celebrating daily moments of togetherness with friends and family members. 

Coca-Cola highlights its position as a brand that unites people by encouraging them to create moments of happiness that comes from pairing meals with a Coke, a press release from the beverage company says.  

The integrated campaign includes a thematic communication on TV, an exciting contest on the radio and a Friday lunch game on the digital platforms of Coca-Cola Bangladesh. 

Traditionally, Friday meals were always special as this is the one meal the entire family enjoys together at least once a week. 

However, to practice social distancing during the Covid-19 pandemic, people are getting accustomed to staying at home, giving them the opportunity to spend more time over meals with their loved ones. 

Through this campaign, Coca-Cola intends to rekindle people's love for food, encouraging them to increase the frequency of having a great meal together with family amidst the unprecedented and new normal times.