Superbrands Bangladesh unveils 40 prestigious brands

Superbrands Bangladesh has honoured 40 organisations as the most prestigious and valuable brands in the country for 2020-21.

The brands were awarded through a virtual programme on Thursday, reads a press release.

Superbrands is a global arbiter for brands which operates in 90 countries around the world. Launched in 1994, Superbrands has become the most prominent success symbol for brands.

Superbrands are selected through a process which involves independent and voluntary panels of experts from a range of backgrounds, known as the Brand Council.

Speaking on the occasion as the chief guest, Salman Fazlur Rahman, private sector and investment adviser to the prime minister, said, “I would like to congratulate all the winners today. This recognition is a reflection of all the employees' hard work. It is recognising the people of all the institutions who are being awarded.”

Shariful Islam, managing director of Superbrands Bangladesh, said, “A quality brand delivering both from its product and services point of view, both in a tangible and intangible way, over a period of time builds trust. A trust that is built over a continuous period of time builds a Superbrand.”

“It is really a moment of pride to be recognised as the 'Superbrands'. I take this opportunity to express my gratitude to our employees and all the partners for their relentless effort for continuous innovation in developing new products and services for the clients. We are grateful to our clients for believing us to be the custodian of their risks”, Farzanah Chowdhury, managing director and chief executive officer of the Green Delta Insurance Ltd., said as an award winner.

The ceremony also marked the unveiling of Superbrands publication for the next two years. Nazia Andaleeb Preema, a visual artist and president of the Bangladesh Brand Forum, designed the cover of the publication named Visual Dialogue, adds the release. 

The Superbrands of Bangladesh for the years 2020-2021 are (in alphabetical order):

1          AAMRA COMPANIES                     

2          AKS               

3          ACI PURE SALT                   

4          BASHUNDHARA DIAPANT                      

5          BASHUNDHARA LP GAS LTD.                 

6          BASHUNDHARA PAPER                

7          BASHUNDHARA TISSUE               

8          BEXIMCO PHARMACEUTICALS LTD.                

9          BRAC             

10        BRB CABLE INDUSTRIES LTD.                

11        CHANNEL I             

12        COW BRAND COLOUR COATED STEEL                       

13        DARAZ BANGLADESH LTD.                    

14        DBL GROUP             

15        ELITE PAINT                      

16        EPYLLION GROUP            

17        FOGG            

18        FRESH REFINED SUGAR              

19        RAHIMAFROOZ GLOBATT BATTERIES                       

20        GRAMEENPHONE LTD.               

21        GREEN DELTA INSURANCE COMPANY LTD.

22        IGLOO ICE CREAM

23        IPDC FINANCE LIMITED

24        MATADOR GROUP

25        METLIFE

26        MONNO CERAMIC

27        PRIDE LIMITED

28        RADIO FOORTI

29        RUNNER

30        RUPCHANDA

31        SHAH CEMENT

32        SHANTA HOLDINGS LTD.

33        SHWAPNO

34        SINGER BANGLADESH

35        SMC CONDOMS

36        SUPER BOARD

37        SUPER FRESH DRINKING WATER

38        THE DAILY STAR

39        THE PALACE LUXURY RESORT

40        WALTON