Bangladesh Brand Forum honours most loved brands

Bangladesh Brand Forum organised the Best Brand Award event for the 12th consecutive year on Wednesday. 
 
The event was powered by AIUB, in partnership with Nielsen Bangladesh and in association with The Daily Star. This is the first time the whole event was done online. 
 
105 brands were recognised across 37 categories this year. In the overall top 15 brands rank, bKash won the status of the number one brand. Closeup and Ispahani secured the second and third places in the overall best brands rank, a press release says. 
 
The award-giving ceremony started with the welcome speech of Bangladesh Brand Forum Director, Women in Leadership (WIL) President and Bangladesh Creative Forum Founder Nazia Andaleeb Preema
 
She said, “To be really edgy, local brands need to delve in our cultural dimension by understanding the psyche of evolving Bangladesh. Strong brands have to immerse with science and arts. Only then brands will be sustainable because it is about striking emotional chords with functionality.”
 
Congratulating Bangladesh brand forum for the event, Prime Minister Sheikh Hasina’s Private Industry and Investment Advisor Salman Fazlur Rahman said, “As we are preparing to welcome 2021, I urge everyone to give their best at advancing their personal journey, but also actively play their individual role in taking the nation forward.”
 
To inspire the brands of the country, Bangladesh Brand Forum has been honouring the most loved brands through Best Brand Award for the last 12 years. 

The objective of the Best Brand Award is to demonstrate and celebrate the success of the brands, achieved through tough and effortful initiatives. This year, the best brands were selected in 37 categories and the also recognized overall top 15 brands of the country.