Unilever rebrands ‘Glaxose-D’ as ‘GlucoMax D’

Glaxose-D, the country’s top glucose brand of Unilever Consumer Care Limited (UCL), has hit the market with a new name of GlucoMax-D last week.

GlucoMax-D is a fast and effective provider of energy for all consumers of all ages. This is an easily digestible powder drink, which help consumers to maintain an active lifestyle by removing daily work fatigue, according to a press statement.

After an extensive research, reviews and consumer feedback, the name 'GlucoMax-D' has finally been voted upon to relaunch this nutrition brand with the legacy of five decades of serving its consumers.

The nation’s No 1 All- Rounder Cricketer, Shakib Al Hasan, the brand ambassador of GlucoMax D will engage in several campaigns and projects with UCL in the upcoming years, it reads.

Through an iconic international sportsman like Shakib, UCL aspires to continue conveying the brand message ‘Nimishei Recharge’ to the mass consumers.

On this unique occasion, KSM Minhaj, managing director, Unilever Consumer Care Limited (UCL), said: “Nutrition is the foundation of our business, and Bangladeshi consumers have trusted our brands over five decades to maintain a healthier life.”

He continued, “Therefore, we continue to offer affordable and accessible nutritious products to our consumers as part of our commitment. As part of our future-fit approach, we have rebranded our glucose brand Glaxose-D as GlucoMax D.”

“Through our brands, our vision is to be a world-class force for good in nutrition portfolio – but what does this mean in practice? It means helping people to make healthier choices, while still offering a nutritious product that they can enjoy without compromising on taste.”

The brand has been the country's number one glucose brand based on both market share and household penetration of the category.