bKash ties up with Banglalink to facilitate World Cup live streaming on Toffee

Online financial service platform bKash has tied up with Banglalink to ensure uninterrupted FIFA World Cup live streaming for football lovers.

Customers can purchase data packages or recharge through bKash and enjoy seamless live streaming on Banglalink’s popular OTT platform ‘Toffee’.

They can also subscribe to the premium packages through bKash payment to enjoy ad-free matches, said a press release.

Abdul Muqit Ahmed, digital services director of Toffee and Mahfuz Sadique, chief communications officer of bKash, recently signed the agreement on behalf of their respective organisations.

Erik Aas, chief executive officer of Banglalink and Kamal Quadir, chief executive officer of bKash along with some senior officials from both organisations were also present at the event.

Under this collaboration, customers will get notifications on the availability of mobile data before every match after opening the Toffee app throughout the World Cup.

Even if a user runs out of data during the match, he or she can instantly recharge data through bKash and continue watching seamlessly.

Customers can subscribe to any ad-free premium package starting from Tk 30 to Tk 120 with validity for three to 30 days.

Abdul Muqit Ahmed, digital services director of Toffee, said, “We have partnered with bKash to enable Toffee users to enjoy the live streaming of the world cup matches more conveniently.”

With these facilities, consumers will be able to purchase data instantly and experience uninterrupted live streaming.

Multiple packages have also been introduced to cater the diverse needs of the viewers, he said.

Mahfuz Sadique said, “Watching the World Cup matches along with family members, neighbors and friends will never get old. Yet nowadays, we live on the move, work late, and return to a nuclear family.”

“We often can’t sit in front of the TV to watch games like before. Toffee has made it possible to enjoy this World Cup live via mobiles and other digital devices anytime, from anywhere. Working closely with this initiative, bKash is not only facilitating customers to watch the game uninterruptedly through instant data purchases, but we are also trying to blend with behavioral change in the digital habits of consumers.”

Toffee is broadcasting the mega event of FIFA World Cup 2022, held in Qatar, as the exclusive digital platform in the country.

Customers can also watch movies, dramas, web series and various TV channels live on this popular OTT platform.