Bashundhara Tissue gets Chanchal Chowdhury as brand ambassador

Renowned actor Chanchal Chowdhury has become the brand ambassador of Bashundhara Tissue.

An agreement was signed on March 2 at the Sunflower Restaurant in Bashundhara Residential Area, Dhaka, said a press release.

Mustafizur Rahman, deputy managing director of Bashundhara Group signed the agreement paper with Chanchal Chowdhury.

Senior officials of Bashundhara Group including Major Mohsinul Karim (Retd), In Charge, Bashundhara Special Children Foundation, Head of Marketing Mohammad Alauddin, Mohammad Towfique Hasan - HOD, Marketing & Business Development, Quazi Imdadul Haque, General Manager, Sales (Tissue & Hygiene), Imranul Kabir, Marketing Manager along with representatives of their communication agency, Mpower were present at the event.

Chanchal Chowdhury is a talented and distinguished actor of Bangladesh, who is currently working in the international arena as well. This agreement was signed for one year to be involved in the activities of Bashundhara Tissue as the brand ambassador. He will be directly involved in several of the brand's ongoing campaigns against impure perceptions and harmful practices.

Commenting on this agreement, Mustafizur Rahman said, “We are very hopeful that the brand’s association with this beloved actor will help us continue to convey positive messages to our consumers, including people all over the country. Our goal is to remove all the impurities and indecency from society. One of our main social responsibilities is working for the development of children with autism. Many people fail to act normally with autistic children and their parents, due to negative perception of autism.”

“Bashundhara Tissue has been donating Tk 1 from the sale of every pack of Bashundhara tissue to Bashundhara Special Children Foundation for the development of autistic children for 20 years now. So, in addition to providing necessary education and training to the children to make their lives a little easier, we are now working to make mass people more aware of this issue. A noble personality like Chanchal Chowdhury will add immense value to our cause,” he added.