BRAC Bank to host ‘TARA Uddokta Mela 2023’

BRAC Bank is hosting an exhibition in Dhaka to promote women entrepreneurs and locally-made products from Bangladesh, said a news release. 

The two-day event, titled ‘TARA Uddokta Mela 2023,’ will be held at the Aloki Convention Centre in Dhaka’s Gulshan and will feature 50 female business owners from around the country showcasing their products. The exhibition is open to the public from 10:00am to 10:00pm on April 14 and 15.

The displayed products will include hand-stitched clothing, handmade crafts, clay and jute items, processed leather goods, Jamdani Sari, and organic foods. Additionally, a group of entrepreneurs will showcase traditional indigenous products, clothing, and handicrafts made of bamboo and cane. BRAC Bank will provide technological support to enable digital payments, including QR Code-based and card payments.

The exhibition provides a platform for women entrepreneurs to promote their traditional products and showcase their creativity through product innovation while keeping the country’s heritage intact. The event will also enable the exhibitors to increase sales and reach new customers.

Commenting on the exhibition, the bank’s Managing Director & CEO Selim RF Hussain stated, “As a partner of progress, the bank helps women entrepreneurs realise their full potential. With this TARA Uddokta Mela, the entrepreneurs will be able to preserve traditional products immersed in the country’s culture and heritage. Holding this fair shows our strong commitment to women entrepreneurs in the country.”