Ispahani rolls out new brand rice

Consumer products company Ispahani has rolled out a new rice brand, Parban.

The company brought the brand to the market with the promise of delivering good quality and free of adulteration rice to the buyers, said a press release.

Ispahani Agro, a subsidiary of Ispahani Group, oversees the ‘seed to grain’ quality process to produce the rice.

As a result, from delivering seeds to the farmers, necessary instruction on cultivation is given, and later rice is collected by the company.

This process ensures rice has real quality, value, and color. Also, packaged rice remains consistent, free of stone, and undistinguishable.

Ispahini Parban’s fragrant Chinigura rice makes food delicious with its natural aroma and quality.

At present, it is available in a 1kg packet and a sack of 50kg.

In addition to Ispahani Parban’s Chinigura rice, fragrant black cumin, basil, and other rice such as Nazirshail, Jirashail (Minicate), Kataribhog, Banglamati rice are now available across the country.