TECNO announces Stop At Nothing as new brand slogan

Smartphone brand TECNO has launched its new brand slogan 'Stop At Nothing.'

With the new brand slogan, TECNO pays tribute to those who continue to push forward against all odds, said a press release.

#StopAtNothing represents the brand’s recognition of human progress and people’s pursuit for purpose, ambition and excellence, it said.

TECNO specifically honors “progressive mavericks”, those “young at heart”, and the youth who admirably stay resilient in the face of adversity, the release added.

The new brand slogan delivers on TECNO’s promise of unlocking the best of contemporary smartphone technologies and making it accessible for global emerging markets, it reads.

“No matter where you come from or what you physically look like or gender you belong to, they still “stop at nothing” and deliberately progress forward to find creative and disruptive ways to achieve their potential, and in turn, find themselves on a joyous, exciting journey,” said Danni Xu, CMO of TECNO, while commenting on this.

“#StopAtNothing is so much more another brand campaign. It represents the values and the attitude that we as a brand embrace and TECNO’s role in providing the technology they need to progress even further,” he added.